media advert

Media Analysis!

Language:

The genre of this advert is sport. The advert is advertising the sports drink Powerade. This ad has many key conventions such as the logo of Powerade telling the customer/ person looking at the ad what is being advertised. This ad is also advertising the Olympics because if they advertise the Olympics people could go to the Olympics and buy their drinks which would give them a profit. The slogan for the company is power through. The person in the advert is Jessica Ennis, an Olympic gold medallist for track and field events. They use Jessica Ennis as she is a very popular athlete. In the ad they use text to say if you work hard you will get better however in they imply that to get better you need to be drinking Powerade. This text is a quote of Jessica Ennis saying that she needs to drink Powerade to be a good athlete, which could make the public think that they need the drink so they can be better for a variety of sports.

Institution:

The multinational institution behind Powerade is the Coca-Cola Company. The ad shows that they are in competition with other sports drinks such as Lucozade as the text implies that you need then drink to stay hydrated and get better in sport. The founder of the Coca-Cola Company is Asa Griggs Candler.  

Audience:

The audience for Powerade would be 60% male 40% female as generally more men do exercise then females also energy drinks are more popular with young teen and adult men. The drink is aimed at people who go to the gym or people who are very sports orientated however the Coca-Cola Company knows that young boys in schools and people who are not doing exercise drink it through target research.

Representation:

People would recognise the person in the advert as a star athlete and seen as an icon for people who want to be like her so people will buy the drink. The public will assume that she drinks this to be a good athlete. She is running to show that she is going to be in the Olympics or some type of race. Also the light shines on her face making her look more intimidating and superior. The blue colour is showing hydration and energy, also the black background is showing more suspense of what is going to happen. She is not wearing any girly colours and there is no girly background colours showing domination. 

Fruit Bowl Challenge

This is the fruit bowl I made using Photo Shop. I used the eyedropper tool from a different image. The image is Zelda is I enjoy playing it and I like the game. I also used the bucket fill tool as it was easier to fill spaces in the picture, I used this tool so I did not have to use the paint tool and make my work look messy.  I found using Photo Shop for this task interesting and fun. I used the Zelda picture because it had a lot of nature in it which was one of the words that were on the board for the task. I also used brown for the border to make it look like a frame and make it look professional.

The Zelda image I used is:

The image also resembled the word earth,  the world earth resembles green and blue for nature this is why I put those colours in my fruit bowl painting.

Media Debate

Celebrities have too much influence in society!

I agree with this statement as young/teenage girls try to be like the skinny models or celebrities that they have seen in magazines or on television. this can effect girls as they could get eating disorders ( anorexia.) They also can get very depressed and think they are not slim enough. Also I think that some celebrities are not good role models and if they are a singer/rapper their music videos could have violent scenes and influence teenagers and young adults into anti-social behaviour. Also in some music videos their is a lot of graphic scenes and in the songs their is a lot of swearing however on You Tube they try to warn the people looking at the music video by saying explicit content but most of the time the warning is ignored. On  TV shows they show fake lives that could not happen in real life however people might try to copy them and do bad or antisocial things. Also people like Miley Cyrus do inappropriate things on TV and girls of a younger age can copy her and their parents could not like them doing it and could be angry at the celebrity . Some celebrities take drugs or smoke and if the younger child looks up to that person they can become involved with drugs and get arrested.             

Summer Work

Sky News

The programme Sky News is broadcast on the channel Sky News HD and Sky News. Sky News is on 24/7 however the news bulletin is on at every hour. The presenter for 4pm is Gamal Fahnbulleh. Since 2011 the recorded viewing figures for Sky News is 9.28 million.Sky news has won the international Emmy award for news in 2013 and they won the BAFTA News Award in 2012.

Sky News was launched on the 5th of February 1989, the channel is owned by BSkyB and is run by Chief Executive Officer ( CEO ) Jeremy Darroch. Sky News is famous for 24/7 up to the minute world news coverage and documentaries. This is a news channel so the logo remains the same as I have already shown. The slogan for Sky News is "First for breaking news." Also Sky News was the only 24 hour news channel until November 1997. Sky News is apart of a bigger network of channels owned by BSkyB.

The target Audience for Sky News is approximately 50% male and 50% female as it is not targeted at a gender however the age range is from about 20 to 60 as there is many discussions that the majority of the younger population would not be interested in. Also Sky News is targeted to people with a profession or interest in the news or current affairs.

Sky News: 1st/09/14

1.) Ashya King, 6 year old child found in Madrid and parents arrested for accusation on taking Ashya from the hospital without notification and avoiding his treatment.

2.) Transfer window in football closing today after many transfers such as Diego Costa to Chelsea.

3.) Terrorist threat on the UK by Islamic Extremists as the Jihadists threaten to kill British Aid Worker, David Haines after killing American Journalist.

4.) Stand Up And Be Counted campaign by Sky News to get the young people of the UK to be interested in politics and to vote after a survey showed that only 8% of young people thought they were fully engaged with politics.

5.) Violent inmate Charles Bronson given another 2 years in prison after attacking a prison governor, He head locked the prison Governor Which left the Governor with cuts.

6.) Fail suicide bomber caught after car bomb explosion, killing 4 people

I think that the editors put the stories in that order because the story is a common interest of the public so that they are interested in the news and want to watch the rest if the news.

Sky News: 2nd/09/14

1.) Ashya King's family in custody.

2.) Child abuse, Rotherham Scandal. Home secretary answering questions about the child abuse and discussion in parliament.

3.) China war on terror Islamic terrorists going into China.

I think that the editors put it in this order as the Ashya story is from the UK and most of the UK public would want to know what is happening in their own country first.

Sky News: 3rd/09/14

1.) Journalist killed by Islamic Extremists.

2.) Ashya's family angry as Ashya's dad accuses the hospital of trying to kill Ashya and that he told the hospital he was taking Ashya.

3.) Emergency Meeting with the Prime Minister as Islamic Extremists threaten to kill British Journalist.

I think that the editors put the stories in that order as the first story was big breaking news and the public should know about it first.