Textual Language

Film Trailer:

Genre:
The Hunger Games: Catching Fire's genre is Action/Fantasy. This is a trailer that is giving you an expectation on how the movie is and is advertising the movie to go to the cinema to watch it so the cinema will get the money.

Audience:
The film is aiming at teens and early young adults that enjoy action. The age group is 13-25 although many more people over 25 like the books and movies. The percentage of people who watches this is who are men is: 55 percent and women: 45 percent, this is because more males would like fighting and killing then females however many girls like violence, there is more boys than girls who like violent films. Also many girls will like this film because there is an aspect of romance.

Platform:
This could be shown on Youtube. This trailer would be on TV channels such as ITV and Channel 4 however it would be on at late in the afternoon  because it is not suitable for some younger children as it has violence in it. The full trailer would not be on TV so to watch the full video you would have to go on Youtube or a social media website like Facebook. The movie could be seen illegally, seen in the cinema or seen on DVD.

Advert:

Genre:

This advert's genre is comedy and action. The Sub-Genre is that they are advertising Kit Kat and since the advert is only one minute long it means that the whole advert is played on TV.

Audience:


The target audience for this advert would specifically be aimed at a male audience from 15-25 due to the use of action and racing. The percentage of males who would watch this advert is: 80% and females: 20%. They have made this advert because they trying to get older people such as teenagers into there products because mostly children eat Kit Kat. Males would enjoy this advert as generally most males like enigmatic conventions such as racing however some women who like action and cars(sport cars) would enjoy this as well.

Platform

This advert would be played on TV channels such as ITV, Channel 5 and Channel 4. Also the video would be seen on Youtube however the advert is short unlike some movie trailers so the whole movie can be played on TV so some people would not want to watch it on Youtube. The advert also could be seen on some social media websites such as Facebook.

Music Video:

Genre:

The genre of this music is Indie Rock/pop.

Audience:

The audience for One Republic would be a 50 split because they don't aim at any gender. The age group for One Republic would be from 10-25. It would target a family audience however there are romantic songs that mainly females would like and empathize with. Also more people from the North of England would listen to this type of music as it is very popular with the white middle and working class.

Platform: 

This would be listened to on Youtube or on a TV channel such as MTV or Kerrang. Also if someone liked the song they could share it on a social media website such as Instagram or Facebook for people to see.