media advert

Media Analysis!

Language:

The genre of this advert is sport. The advert is advertising the sports drink Powerade. This ad has many key conventions such as the logo of Powerade telling the customer/ person looking at the ad what is being advertised. This ad is also advertising the Olympics because if they advertise the Olympics people could go to the Olympics and buy their drinks which would give them a profit. The slogan for the company is power through. The person in the advert is Jessica Ennis, an Olympic gold medallist for track and field events. They use Jessica Ennis as she is a very popular athlete. In the ad they use text to say if you work hard you will get better however in they imply that to get better you need to be drinking Powerade. This text is a quote of Jessica Ennis saying that she needs to drink Powerade to be a good athlete, which could make the public think that they need the drink so they can be better for a variety of sports.

Institution:

The multinational institution behind Powerade is the Coca-Cola Company. The ad shows that they are in competition with other sports drinks such as Lucozade as the text implies that you need then drink to stay hydrated and get better in sport. The founder of the Coca-Cola Company is Asa Griggs Candler.  

Audience:

The audience for Powerade would be 60% male 40% female as generally more men do exercise then females also energy drinks are more popular with young teen and adult men. The drink is aimed at people who go to the gym or people who are very sports orientated however the Coca-Cola Company knows that young boys in schools and people who are not doing exercise drink it through target research.

Representation:

People would recognise the person in the advert as a star athlete and seen as an icon for people who want to be like her so people will buy the drink. The public will assume that she drinks this to be a good athlete. She is running to show that she is going to be in the Olympics or some type of race. Also the light shines on her face making her look more intimidating and superior. The blue colour is showing hydration and energy, also the black background is showing more suspense of what is going to happen. She is not wearing any girly colours and there is no girly background colours showing domination.